Guide to be Capable to reach to potential customers
Tele representatives are those people who are sales personnel trying to reach to the existing customers. The inside sales representatives are those who sell the products of their companies to other organisations. Selling that is done with the help of phone calls to an individual is referred to as telefonische verkoop. The things that are neededto be a successful representative are patience, persistence, persuasiveness, excellent communication skills and keyboarding skills
Description of the job of the representative
These representatives are related to business- to business sales who may attend conferences or trade in order to keep up with the latest products and trends.
They work by telephone and have to spend most of their time at their desks, either in office or at home. They are also called as manufacturer’s representatives and are allowed to make “cold calls”to try and start a new relationship with the customer.
Some organisations have a different style of working and so they can work to make appointments for outside representatives who can meet with the person with the client
The other duties of these representatives are other administrative tasks such as preparing sales report, researching the prices and products of the competitor and scheduling appointments.
Description of the job of the telemarketer
They make the use of scripts, communication skills, product knowledge and representatives to see that the Telefonische verkop are generated.
They have a special skill to engage the customer and continue to ask questions to keep the conversation continue.
The initial contact is made by them and they hand the prospect off once the interest is meted out and an appointment is made.
The telemarketer sets quotas which are made to make specified calls and this practice enhances his efficiency to reach a particular target.
An effective process
The first call is mostly involved with the needs of the customer. The final call on the other hand motivates the customer to make the purchase.
The prospective customers are identified by the Telemarketingbureau by various means that includes past history of the customers purchase, previous requests, and application and competition forms.
Names of the interested customers are obtained from the database of other company or any other public list. The qualification process is considered with the intention to determine which customers are most likely to purchase products and services.
Rise of the professional service
The rise of Telefonische verkop can be traced back to the hiring of trans- cultural switch board operators. Slowly with the rise of advertising and the maximum use of telephones, new and fresh jobs were created called as telemarketing.
It was the field that came to be occupied mostly by women. The reason was simple as women were more polite and well- mannered
than the males and the delicacy in woman’s voice added to the advantage.
Robotic telemarketing is now a new trend. Here telephone calls are automated that use computerised autodialers and pre- recorded messages in a sales pitch. Some can even stimulate a personal phone call through pre= recorded messages.
